WHAT’S THE STORY BEHIND YOUR DATA?

Whilst working for leading brands and government agencies, he witnessed massive changes in the collection and use of data.

So much of our modern lives are now driven by data that is collated and analysed by computer programs and machines. It’s this boundary between computers and humans that really fascinates Soti.

Where we draw the line between giving up our data and opting for convenience is a question that will preoccupy our communities for many years to come.