Alex Smith

Competition has no place in business. This is a new theory to challenge the conventional wisdom of how markets work - a theory based not on competition between businesses, but on symbiosis between them.

Alex is a strategist and founder of Basic Arts, where he helps businesses create monopolies within their market categories.  For him, the theme of “a reimagined future” at TEDxFolkestone connected perfectly with a new vision of business that are unfolding all around us, and which his talk addresses.